Background:

　　A Shaanxi enterprise group plans to Beijing to set up a cultural company, to film media and animation production as the main business of emerging. Positioning for the culture media diversification of multiple levels, and strive to achieve the group in the new pattern of culture media. With sincerity, innovation, excellence, inclusive personality, as the company team style, including the characteristics of these differences, and has strong industry attribute.

　　Insight:

　　In the analysis of the customer's needs and seriously study the competitors in the same industry Chinese named Wewin, positioning company has found differences in the is, young, personality, has the very strong vitality, as a new company needs an upward full of youthful spirit style. The crowd positioning enterprise service to have passion for young people to work hard for it, and the name to form a synergistic effect, with a distinctive brand features animated film company.

　　To solve the:

　　After communication enterprises determine the "buzzing" impression of company name and brand name. Bees buzzing ideas from communication between reflects a youthful vigor and vitality. Show the spirit of cooperation, the team also, impression is inherent in the word by word, inherent creativity makes name more easily spread, ready for the dissemination and promotion of the company. Connotation in the LOGO design to fully tap the name, the establishment of a connection with the name directly, extend the application vivid and very conducive to the late.